So, based on eBay’s larger “IT” campaign, Swirl created rich media flash banners that engaged the user to “use your mouse to find it” enabling them to scroll through and click on a number of different popular parts taking them directly to the specific search results page for those parts.
The parts that were shown depended upon the site that the banner was shown on. If the site was all about Harley's, the ads had Harley parts. If the site was about Tuners, the ads had tuner mod parts.
Here are the corresponding print ads. We did the same thing with the ads - and made the parts shown at the bottom match the magazine the ad ran in.
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